How to Market a Tour Company
How to Market a Tour Company I There exists a multitude of avenues for promoting a tour company, spanning from economical and straightforward tactics to potentially expensive endeavors. Fortunately, within this spectrum lies a realm of opportunities for free promotion.
How to Market a Tour Company I Even amidst the escalating competition within the tours and activities sphere, resorting to extensive spending on marketing and advertising isn’t always imperative. Instead, the focus should be on leveraging various platforms creatively to captivate your audience and foster increased bookings each season. While prioritizing an exceptional customer experience remains paramount for stimulating valuable word-of-mouth marketing, there exist numerous avenues to showcase your company in its best light online and incentivize customers to make bookings. Here are nine marketing strategies, once implemented, poised to propel the expansion of your customer base.
1. Promote the posting of positive reviews by customers.
Studies indicate that a significant 90 percent of customers acknowledge their purchasing decisions are heavily swayed by online reviews, as per data from research firm Dimensional Research. In your subsequent email communications, urge customers to furnish comprehensive reviews detailing their experiences on various platforms, providing direct links to pages like Google+ and other review and rating sites. Additionally, ensure inclusion of a link to your Facebook page, a platform where travelers frequently share comments, reviews, photos, and ratings. The visibility of these sites on the top page of search results when potential customers browse the web is crucial; the accumulation of reviews on these platforms simplifies the process of leaving a lasting impression.
2. Keep customers engaged with video-embedded emails.
Email represents just one avenue among many to directly engage with customers, presenting a prime opportunity to leave a lasting impression. With each correspondence, provide an incentive for immediate booking or prompt customers to schedule a specific day and time for further communication. Incorporating compelling visuals can enhance user engagement; consider embedding a brief YouTube video showcasing one of your tours or activities to bolster the email’s impact. Even a personalized welcome message from the owner or a prominent tour guide can leave a memorable mark. Ensure to include the term “video” in the subject line to boost click-through rates.
3. Enhance activity descriptions on your website.
Enhancing tour and activity descriptions on your website with vivid copy can significantly allure travelers to book with your company. Incorporate bulleted lists outlining tour highlights, showcasing your most popular or highly recommended offerings, and accompany each description with high-quality photographs. Integrate short videos to sustain customer engagement and pique interest in the excursion or activity. For instance, SS Tobias Snorkel & Beach Tours meticulously delineates each tour along the northeast coast of Puerto Rico, furnishing detailed descriptions accompanied by captivating imagery of the beaches and islands visited. 18-Day Adventure to Africa by Kenlink Tours excels in offering comprehensive tour details, including bulleted highlights and video snippets, with the added option to combine the Gorilla experience with rafting adventures.
4. Engage Social Media
Explore inventive methods to showcase your services to your social media audience. Utilize Instagram’s video functionality to share brief tour excerpts, offering a glimpse of the experience through the perspective of a tour guide. On Facebook, share “behind the scenes” footage of tours or activities, providing potential customers with a firsthand look at what you offer.
Kenlink Torus has over 12,000 followers on Facebook and this has enabled them to gain more business on social media. It is known that, most travelers especially the young people use social media platforms a lot like Facebook, Instagram, Twitter, LinkedIn and others.
5. Craft unique travel products and multi-day tours by bundling travel components together.
Boost your travel sales by curating distinctive travel experiences through the fusion of various products. Develop multi-day tours that provide added value by bundling hotels, flights, and activities together, delivering a seamless and exclusive adventure. Cater to diverse client preferences by offering comprehensive packages that encompass a range of activities, such as combining gorilla trekking with chimpanzee encounters, cultural immersions, and more. By integrating multiple components into a single, cohesive itinerary, you not only streamline the booking process but also enhance the overall travel experience for your clients.
6. Extend Your B2B Network
How to Market a Tour Company I It’s widely acknowledged that fostering strong business relationships with partners is pivotal. Collaborating with business partners facilitates expansion into new markets, acquisition of fresh clientele, and ideation for product enhancement. Effective utilization of travel technology enables you to prioritize nurturing these B2B connections over administrative tasks.
However, it’s crucial to recognize that securing a new B2B partnership is merely the initial step. Sustaining these partnerships demands dedication and transparency. Beyond the initial agreement lies a realm of diligent and sincere efforts necessary to maintain fruitful collaborations. This entails consistent communication, mutual respect, and a commitment to delivering value. Thus, while establishing new partnerships is significant, the real challenge lies in nurturing and preserving these relationships over time.
7. Create More Blogs On Your Website
How to Market a Tour Company I Marketing entails the active promotion of your business or service with the aim of enhancing awareness and expanding distribution channels. Beyond traditional methods like recommendations, referrals, reputation building, and fostering repeat business, leveraging various online and offline platforms can amplify your exposure.
Blogging, in particular, serves as a cornerstone of this strategy, significantly boosting your content value and optimizing search engine rankings. By consistently publishing blog posts on your website, you increase the likelihood of potential customers discovering your offerings during online searches. However, before diving in, it’s essential to establish a thematic framework for your blog content, ensuring each piece delivers tangible value. Tour operators often find success by sharing local insights, highlighting notable events, showcasing top tour picks, and addressing frequently asked questions.
Moreover, an active blog not only improves search engine rankings but also serves as a repository of valuable information for current and prospective travelers. Providing resources such as packing guides or tour details can enhance customer satisfaction and attract new business. Additionally, the versatility of blog articles extends to social media platforms, where they can be shared to engage with a wider audience and nurture B2B relationships on platforms like Facebook, Twitter, and LinkedIn.
